New Brand Fit and Sizing . part 2
5. Prototype and Test
Sample Garments: Produce prototype garments in various sizes to test your sizing strategy.
Wear Testing: Organize wear tests with people matching your personas to get feedback on fit, comfort, and sizing. Adjust designs based on this feedback.
6. Leverage Technology
3D Design Software: Use 3D apparel design software to simulate how garments look on different body types. This can reduce the need for physical samples and speed up the sizing optimization process.
Size Prediction Technology: Implement advanced technologies, like AI-driven size prediction tools, to help customers choose the best fit online, reducing return rates.
7. Feedback Loop
Collect Customer Feedback: After launching, continuously collect and analyze customer feedback on sizing and fit.
Adjustments and Updates: Use this feedback to refine your sizing standards and fit models in future collections.
8. Education and Transparency
Size Guides: Provide detailed size guides with measurements and conversion charts to help customers make informed purchasing decisions.
Clear Communication: Be transparent about your sizing strategy and how garments are supposed to fit, which can enhance customer trust and satisfaction.
By meticulously planning and executing these steps, a new brand can effectively optimize apparel sizing, cater to its target market, and build a foundation for long-term success in the competitive fashion industry.
