New Brand Fit and Sizing . part 1
Optimizing apparel sizing for a new brand is essential to ensure customer satisfaction, minimize returns, and establish a loyal customer base. Here’s a step-by-step guide on how to achieve this:
1. Understand Your Target Audience
Demographic Research: Conduct detailed market research to understand the body shapes, sizes, and preferences of your target demographic. Use surveys, focus groups, and existing research data.
Customer Personas: Create customer personas that represent the typical users of your products. Include details on their body dimensions, lifestyle, and clothing preferences.
2. Establish Sizing Standards
Choose a Sizing Base: Decide whether to use an existing standard size chart or develop your own based on your target audience's data.
Data-Driven Decisions: Consider leveraging data analytics and Size Prediction Technology to analyze body measurements and predict the most commonly needed sizes.
3. Utilize Fit Models
Selection of Models: Select fit models that closely represent your target customer base in terms of body shape and size.
Iterative Fittings: Conduct multiple fitting sessions during the sampling process to ensure each size conforms to the desired dimensions and fit.
4. Implement Grading Rules
Develop Grading Specifications: Create clear grading rules that dictate how sizes should incrementally change. This involves detailed measurements for different parts of the garment.
Consistency Across Products: Ensure that the grading rules apply consistently across different products to maintain brand reliability.
to be continued…
